Already got a fabulous website with a brilliant brand to back it up? I can help you get the most out of your website with a continuous content management plan!
If you’re just starting out with your website & its content management or you’ve been doing it for a while with an existing content marketing plan, its always a good idea to review your strategy to make sure it’s strong, robust & resilient.
After all, you’ve got more competition than ever. According to the Content Marketing Institute, the most successful B2B marketers report spending 40% of their budget on content marketing as of 2018 — up 1% from 2017.
The same can be said when promoting your product or service to consumers too! Its all about keeping your website fresh, up to date & relevant to your audience. Having an upper hand on your competition is vital & you can have that by managing your website wisely.
What Is Website & Content Management?
Content Management refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable … you name it. It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.
Get this right & you’ll rank highly on Google, get this wrong & not only will you rank low on google but you also risk borking your customers, stagnating online & making yourself a whole bunch more work to do to fix it!